If you want people to switch to EVs, don't preach about the environment

Jasper Lindell
Updated July 22 2024 - 5:46pm, first published 3:30pm

Mark Hemmingsen has been working on electric vehicles longer than most. He learned early on he would lose people's attention if you started preaching about the environment to them. You had to start with economics.

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Jasper Lindell

Jasper Lindell

Assembly Reporter

Jasper Lindell joined The Canberra Times in 2018. He is a Legislative Assembly reporter, covering ACT politics and government. He also writes about development, transport, heritage, local history, literature and the arts, as well as contributing to the Times' Panorama magazine. He was previously a Sunday Canberra Times reporter.

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