Preference for Australian-made goods continues to rise according to new research from Roy Morgan.
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More than 93 per cent of Australians have stated that they are more likely to buy products made in Australia, an increase from 87 per cent a year earlier.
Roy Morgan chief executive officer, Michele Levine, said Australian-made goods enjoyed an outpouring of support in 2020 as international travel was restricted.
"Australian-made products have experienced a surge in support during 2020 with a large majority of 93 per cent of Australians more likely to buy a product that is 'made in Australia', up six per cent points from 2019," she said.
"Less than one per cent of Australians say they are less likely to buy a product that is 'made in Australia' unchanged on a year ago.
"The closure of international borders and restrictions on travel around the world appears to have helped increase support for Australian-made goods. Although the preference for Australian-made goods is very high across all age groups, it is Baby Boomers (96 per cent) and Generation X (94 per cent) who are even more likely to prefer Australian-made products than other generations."
Australian Made chief executive, Ben Lazzaro, said Roy Morgan's latest research came as no surprise, as more and more Australians were looking to the green and gold Australian Made logo to find authentic Australian-made goods.
"Australia's over-reliance on imported products has been highlighted during the COVID-19 pandemic," he said.
"This research shows Australians are placing priority on manufacturing self-sufficiency and job creation along with a renewed appetite to address the imbalance between locally made and imported products to ensure Australia's long-term prosperity.
"When you buy Australia Made, Australian Grown products, you know what you are getting - products made to the highest of manufacturing standards and grown in our clean, green environment. At the same time, you are helping to support our manufacturing industry, create Aussie jobs and give back to local communities."
Australians associate the iconic kangaroo logo with the support of local jobs and employment opportunities, 95 per cent with safe and high-quality products, 89 per cent with the use of ethical labour and 78 per cent with sustainability.
To help support Australian businesses and authentic Australian Made products, visit www.australianmade.com.au - Australia's largest online directory of genuine Aussie products.
The Australian Made Campaign has also recently announced the launch of the first ever Australian Made Week.
Running from Monday May 24 to May 30, 2021, Australian Made Week will encourage shoppers to actively focus their buying activities on genuine Aussie products while celebrating and supporting local makers and growers around the country.
Visit www.australianmadeweek.com.au to find out more.
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